Creative By Design, LLC

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Open Innovation Product Development

We Put Open Innovation to Work for You

 You need products that stand out in the marketplace, that's why we create simple, amazing, unique high quality products to help expand and improve your product lines with a wide range of opportunities you will find right here, right now.

Sometimes it takes a fresh outside perspective to expand your brand, broaden your market share, and boost your profit margin. CBD focuses on open innovation product development and licensing for clients nationwide. We create amazing new products that solve common problems and we find ways to improve existing products.

Benefits of our services include fixed cost, no risk, and outsourced product development that enables you to get new products to market faster and at less cost. Our goal is to expand and improve your brand to increase your business. We welcome the opportunity to speak with you about how our services can help you.

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Product Development

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Product Licensing

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About Us

Known for innovative problem-solving products, CBD is the premier open innovation product development firm in the area. Since 2015, our company has grown in scope and reputation. Our clients appreciate our professional work ethic, providing effective feedback through superior communications and the highest quality service throughout the project.

Our founder, David Martelle, served in the US Navy for over 21 years.  After retiring as a Chief Electronics Technicain from Fleet Technical Support Center Pacific at Pearl Harbor, he was offered and accepted a civilian position providing technical assistance to Navy Units throughout the Pacific.  After six years of civil service and a six month contract designing software for Lockheed-Martin, he was recruited by Mazak Optonics as a laser engineer installing industrial lasers  throughout North America.  This was a valuable educational experience giving insight into nearly every aspect of industrial design & manufacturing  from small job shops to the big guys like Caterpillar, John Deere, NASA and countless others.  Nine years later, after moving to Florida, he decided to put away the suitcase and follow his dream of being an inventor.   David obtained his first U.S. patent in 2018.

We offer a fast response in support of your business needs. You never have to deal with a voice menu or answering service when you call us.  When you need new products or want to improve existing ones, we are here for you.


Thank you for your interest. We look forward to hearing from you soon.

(586) 859-0214

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Hours of Operation
Monday - Friday: 6:00 a.m. - 6:00 p.m. EST

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